The Planet Fitness share jumps 11% on phase one reopening chats

<p>Planet Fitness (NYSE: PLNT) warms up on Friday after new guidelines open for reopening.

Source: Ken Wolter / Shutterstock.com

New guidelines from the White House reveal plans for how companies can be reopened during the new coronavirus outbreak. These plans include three steps to reopen, each of which lasts for approximately 14 days.

The first phase makes it possible for gyms like Planet Fitness to reopen their operations. However, the guidelines require that they “follow strict physical distance and sanitation protocols.”

Opening the way for companies to reopen is a great blessing for the Planet Fitness share. The company has, as is the case with many others, struggled with closed companies and left them unable to make money on their customers.

With the new guidelines from the government, Planet Fitness will be one of the first places to open its seats again. It also makes it possible to continue operations through each phase of the guidelines.

It is worth pointing out that these guidelines are just that. The federal government does not force states to proceed with this plan. Instead, each governor can choose to follow the new guidelines for his or her state.

While the coronavirus pandemic has been terrible for many companies, there are those who have helped it. Nautilus (NYSE: NLS), a seller of exercise equipment for the home, has seen an increase in sales when athletes make sure to keep their normal routines running while stuck at home.

The PLNT share increased by 10.61% and the NLS share decreased by 2.92% as of Friday afternoon.

At the time of writing, William White had no position in any of the above securities.