The pandemic has accelerated trends that could add value to these populations


The COVID-19 pandemic has affected both companies and consumers, as both adapt to a new world of changing behaviors and requirements, for some sectors it has accelerated trends that already existed, such as the shift to online shopping, and for Others have spawned something entirely new, like the beverage giants and fashion brands that make personal protective equipment and hand sanitizers.

These changes will become a new normal for many companies, one of the few advantages of the deadly coronavirus that has caused havoc around the world. And read this opinion: How the COVID-19 pandemic can be the boost the planet needs The pandemic has also changed the landscape for investors: Experts must quickly take advantage of sectors and companies that are prospering from the pandemic whose strategy, stemming from difficult times, it has been adopted as its new model. These companies have already started talking about the new normal. German food kit delivery retailer HelloFresh HFG, -0.13% said in its November 2020 quarterly report that they believe the trend of ordering both prepared food and meal kits will continue after the pandemic. “The trend to eat more meals at home accelerated during the pandemic and we consider the key factors in making this permanent,” said Dominik Richter, CEO of the company, which sends subscribers provided ingredients with a step-by-step He passed. guide to creating meals. More: HelloFresh is ablaze as demand for recipe box kits sends stocks soaring 150% this year Online grocery store Ocado OCDO, -0.04% has seen a sales boom during the pandemic, already that blocked buyers switched to their delivery service. The retailer-turned-tech giant saw a 35% increase in retail sales to £ 2.2bn ($ 3.03bn) during the 52 weeks ending 29 November 2020. In February, Chief Executive Tim Steiner said: “The rapid acceleration of many pre-existing trends in business and society has been a feature of the COVID-19 crisis and the dramatic channel change in supermarkets is a prime example of this. “The landscape of food retail is changing forever. As we look to a post-vaccination world and a return to a new normal … Many customers who have tried food online for the first time have seen the benefits and say they are unlikely to revert to pre-purchase habits. crisis. “Read: Kroger partner Ocado is thriving. Here’s why it may disappoint investors. Luxury Goods Luxury brands, which used to be reluctant to dilute the value of their products by selling them online, are have been forced by the pandemic to invest in and expand their e-commerce networks, including selling through third parties. E-commerce is expected to generate nearly a third of all global luxury sales by the middle of the decade, according to estimates by consulting firm Bain & Company. They are also targeting China to offset dependence on tourism, amid an unprecedented collapse in global travel. Essential reading: M China’s ‘unstoppable’ global luxury market nearly doubles amid pandemic Kering KER, + 1.06% fashion brand Gucci said in December that it will open two flagship stores on Alibaba’s online luxury shopping platform, which has more than 750 million Chinese consumers. Farfetch FTCH, + 0.68% announced a partnership with Alibaba and Richemont CFR, -0.09% which includes an expansion in the Chinese market and an investment of $ 600 million. An Accenture report published in August analyzing the habits of retail consumers predicted that e-commerce purchases will increase by 169% after the pandemic. “The dramatic increase in adoption of e-commerce and omnichannel services, which has been evident since the beginning of our research, sees no sign of abating. The latest data suggests that there will be a huge 169% increase in e-commerce purchases from new or low-frequency users after the outbreak, ”the report noted. More on the expected post-pandemic boom: Get ready for ‘a big beauty party’ and the ‘wacky 20s’ after COVID-19, says L’Oréal Consumer Goods CEO Ben & Jerry’s, CEO of Unilever said in January that company workers never go back to five days a week behind an office desk. Speaking at the Reuters Next conference, Alan Jope said he was confident Unilever would use a hybrid model of working between homes and offices after the pandemic subsides. “We anticipate never going back to the office five days a week. That seems very old-fashioned now. ”In November, Unilever ULVR, + 1.05% announced that it was scheduled to begin a four-day, one-year trial at its New Zealand offices.

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Consumers and businesses have turned to digital payments during COVID-19. This is what a cashless society can mean for the future.

In October, restaurant group Fulham Shore FUL, -3.53% said it would use its low debt position to capitalize on cheap rents and vacant kitchens caused by the pandemic to expand its Franco Manca pizza chain. The restaurant group, which also runs The Real Greek chain, told investors in October that it is “well positioned” to benefit from structural changes in the sector, which has been one of the hardest hit by the closures ordered by the UK government to contain the spread. of coronavirus. “As rents are likely to drop over the next few years and more spots are available, the future looks promising for Fulham Shore.” Technology South Korean electronics giant Samsung called its presentation at CES 2021 “Best Normal for All,” using the COVID-19 pandemic and its effect of keeping millions of people at home as a point of departure. heading for your new innovations. “Our world looks different and many of you have faced a new reality, one in which, among other things, your home has taken on greater meaning,” said Sebastian Seung, president and chief executive officer of Samsung Research. Samsung’s newest products focus on improving home technology, which includes bringing activities that normally take place outside the home, such as exercising, indoors. The company is now integrating fitness plans and driving a new home workout experience with the Samsung Health Smart Trainer. Also read: CES Brings New Devices to Help Stop the Spread of COVID-19 Philips, PHG, + 1.67% the Dutch health and technology giant, says the pandemic has accelerated the adoption of telehealth products and services. With the coronavirus keeping patients with all but the most serious ailments at home and preventing doctors from meeting in person so regularly, remote communication in healthcare has taken off into the new normal. Advances have also been made in the way doctors treat patients outside of healthcare facilities, and the pandemic accelerates innovation in health monitoring, especially for at-risk patients who would normally visit doctors regularly. like pregnant women. More on Industry Changes: Siemens’ transition from industrial giant to high-tech player is gaining momentum. The stock jumped 6%. Computer peripheral maker Logitech LOGN, + 1.18% has become a big winner during the pandemic as demand for its products has increased. The work-from-home trend has driven sales of webcams and keyboards, while growing demand for games has helped sales of the company’s gaming accessories. But Logitech doesn’t think demand will return to normal after the pandemic. Chief Executive Officer Bracken Darrell said the company has invested in what it describes as “long-term growth trends” in remote work and education, video collaboration, e-sports and digital content creation. Finance Emerging markets lender Standard Chartered STAN, + 0.17% has partnered with office provider IWG to create “close to home” workspaces for staff, in an important measure to enable permanent flexible work. The deal gives the London-based bank’s 95,000 employees access to 3,500 offices around the world over a 12-month trial period. In October, HSBC HSBA, + 2.73% said its 230,000 employees worldwide could adopt “hybrid” work practices, including two or three days at the office and two or three days at home. More Internal Finance: How Companies Are Getting Creative With Accounting During The COVID-19 Pandemic Meanwhile, Citigroup C, + 0.68% announced plans in December to offer employees who have been with the bank for five years, periods 12 week sabbaticals. Workers would receive 25% of their base salary during their free time. Employees will also be able to purchase up to five additional vacation days a year starting in 2021, and the bank is reviewing which roles can benefit from some element of work from home. Pharmacist José Baselga, executive vice president for cancer research and development at AstraZeneca AZN, -1.00%, said that the social restrictions of the COVID-19 pandemic have forced the Swedish-British pharmaceutical company to rethink how it conducts clinical trials and se communicates with patients. and internally. AstraZeneca is making additional effort and investment to deal with patients remotely, using online tools such as telemedicine, electronic consent, and real-time data monitoring. Miscellaneous education publisher Pearson PSON, + 0.18% said the COVID-19 pandemic has accelerated demand for digital learning, and CEO Andy Bird said the company had made a number of key hires to maintain that momentum in the next year.