For a refundable $ 1 deposit, Starbucks customers concerned about the amount of trash they leave behind can order a hot or cold beverage in a newly designed reusable cup during a campaign at select locations. Starbucks SBUX, + 1.95% announced the “Borrow A Cup” trial in five Seattle stores. The program, started for Earth Month, an expansion of the annual Earth Day April 22, runs through May 31. Customers can participate in the store or self-service and when they use the pre-order and pay feature in the Starbucks app.
When customers return glasses at a participating store’s contactless kiosk or at home through a Seattle-area service called Ridwell, they will earn a $ 1 rebate and 10 reward points for the chain’s loyalty program. . The glasses are then professionally cleaned and sterilized. The coffee and bakery chain will determine from testing whether the program is scalable across its entire network of stores. A borrowed cup replaces up to 30 disposable cups, according to the company, which sees the campaign as part of its goal of reducing waste by 50% by 2030. Read: Can Starbucks save the planet by reducing dairy? Activists and investors respond: “We understand the interdependence of human and planetary health, and we believe that it is our responsibility to reduce the waste of single-use cups,” said Michael Kobori, the chain’s director of sustainability. “We will lead the transition to a circular economy.” Starbucks said that global garbage from its stores accounted for about 9% of its carbon footprint of 16 million tons in 2018. Starbucks had long allowed consumers to bring their own glasses or drinks using the reusable “For Here Ware” from the restaurant and receive a discount. The practice had been suspended due to COVID-19 restrictions. Don’t miss out: Starbucks is expected to be hit by stimulus checks and restaurant reopening. Americans use 120 billion disposable coffee cups each year, according to data from the Clean Water Fund. The plastic liner on cups that is typically used for hot drinks and to reinforce paper cups often prevents them from being recyclable. Starbucks joined McDonald’sMCD in 2018 to commit $ 10 million in partnership with Closed Loop Partners to establish the NextGen Consortium and Cup Challenge in working toward a more sustainable cup. In a related move, Starbucks will phase out all disposable cups from its cafes in South Korea by 2025. It is the first measure of this magnitude in a major market and will be scrutinized for wider adoption. This “cup circularity” program in South Korea will begin in July. The nation had already lobbied Starbucks to ban plastic cups for customers who dine in its cafes. Domestically, both South Korea and the US, joining other major economies, have committed to net zero emissions by 2050. Read: Microsoft, Starbucks and Nike choose to show and tell to pressure others to reach zero net carbon emissions. Starbucks shares are up more than 64% over the past year, about 5% so far in 2021. The S&P 500 SPX, + 0.05% is up 8.6% year-to-date and more than 53% in the last 12 months.