5/5 © Reuters. A worker makes a chess board at the Rechapados Ferrer factory in its factory in La Garriga 2/5
By Luis Felipe Castilleja and Jordi Rubio LA GARRIGA, Spain (Reuters) – A Spanish chess board manufacturer discovered by chance that its products had a cameo in the hit Netflix (NASDAQ 🙂 series “The Queen’s Gambit”, and its sales they have skyrocketed ever since. . “One day I got to work and a colleague, Miguel, told me that Netflix had launched a new series ‘The Queen’s Gambit’ and in the trailer there were some boards of Rechapados Ferrer,” said David Ferrer, 30, who directs Replaced Ferrer. The series, based on the 1983 novel by Walter Tevis, debuted in October 2020 and quickly became a hit. Follow orphan chess prodigy Beth Harmon as she faces the male-dominated world of chess. A triumphant ending brings her to Moscow to play one of the Soviet Union’s star players. It is in this pivotal scene where the distinctive Rachapados Ferrer chessboard takes center stage. Viewers have been eager to buy a piece of the action, driving sales that are already on the rise due to demand linked to strict COVID-19 lockdowns. The company based in La Garriga, near Barcelona, has already doubled its annual orders from around 22,000 in 2020 to 45,000 by 2021 and has now moved any new orders to 2022. “Chessboard orders have skyrocketed “said Ferrer, whose grandfather founded the company in the 1950s.” This year is packed in terms of production. ” Ferrer told Reuters that the board featured in the final has become one of the most in-demand, but is so far only available through a German distributor. It was through them that the series, much of which was shot in Berlin, got the boards. But with demand booming and chess more popular than ever, Ferrer says the company could try to sell the board through other channels as well.
