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ZURICH (Reuters) – Online sales accounted for nearly a fifth of total retail turnover last year, as blockades to combat the spread of the coronavirus pandemic fueled a boom in e-commerce, a United Nations study showed. United published on Monday. Online sales accounted for 19% of total retail sales in 2020, up from 16% the previous year, according to estimates by the United Nations Conference on Trade and Development (UNCTAD) based on national statistical offices in major economies . South Korea recorded the highest share at 25.9%, up from 20.8% the previous year. China had a share of 24.9%, Great Britain 23.3% and the United States 14.0%. Global e-commerce sales rose 4% to $ 26.7 trillion in 2019, according to the latest available estimates, UNCTAD said. This included business-to-business (B2B) and business-to-consumer (B2C) sales, and was equivalent to 30% of global economic output that year. The pandemic generated mixed fortunes for major B2C e-commerce companies in 2020, according to the report. Data from the top 13 e-commerce companies, 11 of which are from China and the United States, showed a remarkable turnaround for platform companies offering services such as travel and travel, which saw sharp drops in gross volume of sales. merchandise (GMV). . “For example, Expedia (NASDAQ 🙂 fell from fifth place in the 2019 rankings to 11 in 2020, Booking Holdings (NASDAQ 🙂 from 6 to 12 and Airbnb, which launched its initial public offering in 2020, from 11 to 13” , saying. China’s Alibaba (NYSE 🙂 remained at the top of GMV’s rankings, followed by Amazon (NASDAQ 🙂 in the United States. Despite the drop in service companies, the total GMV of the top 13 B2C e-commerce companies increased 20.5% to $ 2.9 trillion in 2020, outpacing the 17.9% increase in 2019.