The company behind Satan Shoes will offer to buy back the custom sneakers to consumers, settling a lawsuit brought by Nike Inc. after the footwear created a major impact on social media. Nike NKE, -2.09% said it resolved on Thursday its legal dispute with MSCHF Product Studio Inc. over the shoes, which were released in March as part of an ad campaign for rapper Lil Nas X.
“MSCHF agreed to initiate a voluntary recall to repurchase Satan shoes and Jesus shoes at their original retail prices, to withdraw them from circulation,” Nike said in a statement. “We are delighted with the way this case has been resolved,” David Bernstein, an attorney for Debevoise & Plimpton LLP representing MSCHF, said Thursday. “These shoes were never to make money. MSCHF made these shoes to make it clear how crazy the collaborative culture has become, ”Bernstein said, noting that the shoe“ appeared to be a collaboration with Satan ”. Nike said any buyer of Satan shoes who wants to return them can receive a refund. The same goes for buyers of Jesus Shoes, custom Nike shoes that MSCHF launched in 2019. Nike said it had not authorized or been involved in the products. An expanded version of this report appears on WSJ.com. Also popular on WSJ.com: P&G worked with China’s technology trade group to circumvent Apple‘s privacy rules. Actor Zachary Horwitz arrested for alleged $ 690 million Hollywood Ponzi scheme.