Netflix gains momentum after JP Morgan analyst is a bit more bullish on price increases

<p>Shares of Netflix Inc. NFLX, + 0.73%, rose 0.7% in pre-market trading on Monday, putting them on track for a fifth straight gain, after analysts said. JP Morgan Doug Anmuth raised its share price on the video streaming company, citing recent price increases in the United States. Anmuth reiterated the overweight rating he had on the stock since at least January 2018 and raised his goal to $ 628 from $ 615. He said he didn’t expect the latest price hike to put pressure on subscriber additions because Netflix hasn’t raised the prices of its basic plan and basic subscribers are more sensitive. at prices. And for the other plans, the increases come during a period of stronger content, colder weather, and new pandemic restrictions in the United States, which will likely continue until the first quarter of 2021. “These factors are expected to be expected. help offset the impact of higher prices. “Anmuth wrote. The stock was up 50.9% year-to-date through Friday, while the S&P 500 SPX, -0.67 %, gained 10.1%.