Since taking over as director of NBCUniversal News Group last year, César Conde has made it clear that he wants the division to bet more on broadcasting. As contract renewals emerge with top talent, such as MSNBC’s Rachel Maddow and Joy Reid, and CNBC’s Shepard Smith, these folks will likely be asked to produce content for streaming services, including Peacock, according to people familiar with it. with the theme. It is part of a plan to have a large and loyal broadcast audience as the traditional television business begins to fade.
Conde, 47, has begun to put his stamp on the organization, which includes MSNBC, CNBC and NBC News, while managing the news division during one of the busiest and most unpredictable news periods in years. In addition to the broadcast push, Conde has emphasized fiscal discipline, centralizing oversight of news networks and cutting executive positions that each channel has held so far, people familiar with the personnel changes said. It has removed business responsibilities from some high-level staff, such as CNBC President Mark Hoffman, the people said. Like other news channels, NBC networks may have a more difficult time maintaining a high audience with Donald Trump, an audience magnet, outside the White House. An expanded version of this report appears on WSJ.com. Most Popular on WSJ.com: Six Exercises to Improve Your Posture. Insurance costs threaten Florida‘s housing boom.