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Reddit may not have had the most memorable commercial during Sunday’s Super Bowl, but it certainly had the shortest. The community discussion website, recently in the headlines after some of its commenters incited wild trading in very short stocks like GameStop Corp. GME, + 19.20%, debuted its first Super Bowl ad with a business card. Five second text that looked more like the end credits of “The Big Bang Theory” than a typical high production value Super Bowl ad.
“If you’re reading this, it
means our gamble paid off,” the ad read. “Big game spaces are expensive, so we couldn’t buy a complete one.” The price for a 30-second commercial for this year’s Super Bowl was $ 5.5 million, according to Variety, which would work out to about $ 915,000 for five seconds. Update: It aired again before the start of the fourth quarter, so I’ll probably increase that budget a bit. At just five seconds, Reddit still wasn’t the shortest commercial in Super Bowl history: Miller High Life had a one-second ad in 2009, and Seattle-based Ivar’s Seafood Restaurants
ran a half-second regional ad that. same year.