For the past year, Google Cloud has focused its strategy largely on going after media customers undergoing a digital transformation. On Wednesday, the GOOGL division, + 0.53% GOOG, + 0.46% Alphabet’s Google Cloud said it reached its biggest deal yet in Latin America, a seven-year strategic partnership with Brazil’s largest media company Grupo Globo. , a multi-million dollar private company. dollar giant in the middle of a restructuring. Financial terms were not disclosed.
Globo will draw on Google’s expertise in data management, artificial intelligence and machine learning to support the digital evolution of the communications company. Globo will begin by migrating all of its data centers to Google Cloud to improve media production and distribution, including the launch of new channels. “It is not just about lifting and changing [of existing IT systems]It’s co-innovation, ”Anil Jain, managing director of media and entertainment at Google Cloud, told MarketWatch. The partnership includes a joint innovation project to integrate Android TV operating system resources into Globo’s TV business, he added. Globo is Google’s latest high profile media partner. Over the past year, it has signed deals with Major League Baseball and Fox Sports while gaining a foothold in a highly contested market led by Amazon.com Inc. AMZN, + 0.94% and Microsoft Corp. MSFT, + 0.60%.