Amazon takes on Netflix in India with cheaper Prime Video plan for mobile devices only By Reuters

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BENGALURU (Reuters) – Amazon.com (NASDAQ 🙂 launched a lower-priced mobile subscription plan for its video streaming service in India on Wednesday, undermining a similar plan by Netflix Inc (NASDAQ 🙂 to attract subscribers sensitive to the price. The Amazon Prime Video plan, intended for individual users and available in standard definition quality, will initially cost Rs 89 ($ 1.22) a month, the company said. In India, where data packages are among the cheapest in the world, mobile-only plans are likely to gain more traction given the large number of smartphone users. Such plans also help over-the-top (OTT) gamers access larger audiences, especially those who like to consume content on the go. Amazon said it was partnering with India’s leading telecommunications company, Bharti Airtel, to roll out the plan to millions of its prepaid subscribers. Airtel customers in prepaid bundled packages can take advantage of a 30-day free trial by signing up for Prime Video from the Airtel Thanks app using their mobile phone number, Amazon said. (https: // After the free trial is over, Airtel customers can access the service via prepaid recharges starting at Rs 89 for 28-day access. Amazon Prime Video will continue to be available for Rs 999 per year or Rs 129 per month as part of its standard offering. In comparison, Netflix charges between Rs 499 and Rs 799 for a monthly subscription. ($ 1 = Rs 73,1440)

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