Amazon exceeds 10% of the US digital advertising market share.

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Amazon.com Inc.’s share of the U.S. digital ad market grew to 10.3% last year from 7.8% in 2019, according to a new report from research firm eMarketer. The report predicts that Amazon AMZN, + 2.08% will continue to creep ahead of market leaders Google, part of Alphabet Inc. GOOGL, + 4.19%, and Facebook Inc. FB, + 3.43%, a sign that brands are turning back. increasingly reaching out to the e-commerce giant to help them reach an ever-growing base of online shoppers.